{"id":687,"date":"2023-06-01T10:36:39","date_gmt":"2023-06-01T10:36:39","guid":{"rendered":"https:\/\/equality.eis.org.uk\/fairwork\/?p=687"},"modified":"2023-06-01T10:52:42","modified_gmt":"2023-06-01T10:52:42","slug":"1-planning-social-media-content","status":"publish","type":"post","link":"https:\/\/equality.eis.org.uk\/fairwork\/2023\/06\/01\/1-planning-social-media-content\/","title":{"rendered":"1. Planning social media content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"687\" class=\"elementor elementor-687\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09bf529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09bf529\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7cda01\" data-id=\"a7cda01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a795bb elementor-widget elementor-widget-spacer\" data-id=\"9a795bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3792d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3792d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f5100\" data-id=\"35f5100\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d08c13 elementor-widget elementor-widget-spacer\" data-id=\"4d08c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db692a elementor-widget elementor-widget-heading\" data-id=\"2db692a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Planning social media content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9eebf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e9eebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-332c330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"332c330\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-598019e\" data-id=\"598019e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f637479 elementor-widget elementor-widget-html\" data-id=\"f637479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"max-width:854px\"><div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe src=\"https:\/\/embed.ted.com\/talks\/lang\/en\/zeynep_tufekci_online_social_change_easy_to_organize_hard_to_win\" width=\"854\" height=\"480\" style=\"position:absolute;left:0;top:0;width:100%;height:100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen><\/iframe><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4eb7bbd\" data-id=\"4eb7bbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d07e96 elementor-widget elementor-widget-text-editor\" data-id=\"6d07e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Learning points<\/strong><\/p><ul><li>In recent years, social media platforms have been instrumental in organising social justice movements, and raise global awareness.<\/li><li>For movements to be effective, there needs to be infrastructure in place to address and work towards all aspects of change.<\/li><li>The quickness of online mobilisation does not mean that effective change follows, and social media must be used as part of wider strategies that build slower and sustained engagement efforts.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff9c67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dff9c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-464e163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"464e163\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c44524\" data-id=\"3c44524\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f33fce0 elementor-widget elementor-widget-text-editor\" data-id=\"f33fce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reflective question<\/strong>:<\/p><p>How would you describe each of these social media posts? What do you think they are trying to achieve?\u00a0<\/p><p>When planning a social media post, it is helpful to have a clear purpose in mind. Social media is incredibly saturated with content, so to make sure you are reaching the people you\u2019d like to reach, be clear on what the aim of your content is. Is it to raise awareness of an issue or perspective, share information and gain participation, get people to do something? Review your notes and reflections for this week\u2019s learning on anti-racism. How could you use social media to mobilise members for anti-racism?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cfd5229\" data-id=\"cfd5229\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0153b0 elementor-widget elementor-widget-image\" data-id=\"c0153b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"410\" height=\"471\" src=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social1.png\" class=\"attachment-large size-large wp-image-690\" alt=\"\" srcset=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social1.png 410w, https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social1-261x300.png 261w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6604b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f6604b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8299cfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8299cfe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-26e117c\" data-id=\"26e117c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e86d8 elementor-widget elementor-widget-text-editor\" data-id=\"34e86d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Boosting engagement <\/strong><\/p><p>Social media are not broadcasting tools \u2013 they are conversations, so make sure your intended audience can engage and \u2018stay\u2019 with your content for longer, by asking something of them. Create content that is shareable, such as videos or visual statements, this makes it easier to use others\u2019 engagement to boost your reach.<\/p><p>When it comes to some platforms, such as Twitter, and others, you may want to limit engagement to only your followers. This is in order to minimise disruption from possible online \u2018trolls\u2019, who unfortunately frequently target equality related content.<\/p><p>Timing is key. Social media moves in real-time and is oversaturated by content. Posting at peak times puts your content at the top of people\u2019s screens &#8211; just after work is often optimal. Timing your content to link into existing campaigns\/focus, certain commemoration days such UN Anti-racism day, or in response to a particular issue that is \u2018live\u2019 in the public\u2019s mind will also help with engagement. Look at the engagement on the post below, as opposed to the examples above. What are the factors that may have made this post more successful, than the previous ones?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f51ca6\" data-id=\"4f51ca6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c34e145 elementor-widget elementor-widget-image\" data-id=\"c34e145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"404\" height=\"461\" src=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social2.png\" class=\"attachment-large size-large wp-image-691\" alt=\"\" srcset=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social2.png 404w, https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social2-263x300.png 263w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf066a6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bf066a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a912db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a912db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-885bb5f\" data-id=\"885bb5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d45bff elementor-widget elementor-widget-text-editor\" data-id=\"2d45bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Purpose of a post <\/strong><\/p><p>A social media post can work to multiple purposes. For example, if your local area is in the process of setting up a BAME Network, a post reaching out to BAME members can also be a way to raise awareness of the importance of diversity in the teaching profession.<\/p><p>A post can be a call to action, or invite engagement through asking a question of members. Interactive posts can be very effective in identifying individuals who may want to become more involved, and can make union structures appear more accessible!<\/p><p>In some cases, it is important to respond directly to a topic, and issue a statement with a clear position. For example, issuing a statement reaffirming EIS policy position. In other cases, it can be just as meaningful to provide a counter-narrative, and work to shift the discourse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-775b6d8\" data-id=\"775b6d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1557b3e elementor-widget elementor-widget-image\" data-id=\"1557b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"392\" src=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social3.png\" class=\"attachment-large size-large wp-image-692\" alt=\"\" srcset=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social3.png 350w, https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social3-268x300.png 268w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e065258 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e065258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdf621c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf621c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eefd932\" data-id=\"eefd932\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df327b1 elementor-widget elementor-widget-text-editor\" data-id=\"df327b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the example to the right, the EIS responds to online racism that was targeting conversations about diversifying the teaching profession. The online, coordinated attacks came after members of the Scottish Government\u2019s Diversity in the Teaching Profession and Education Workforce Subgroup, which the EIS chairs, hosted a Scottish Learning Festival Event titled \u201cYou Can\u2019t be What You Can\u2019t See\u201d, discussing ways to attract and retain more Black, Asian and Minority Ethnic teachers. The EIS Education and Equality Department reached out to EIS members affected to offer our support, recognising the impact on their mental health and wellbeing.<\/p><p>Our external communication strategy was two-fold; to issue a public and formal statement relaying our position, and to issue a series of counter-narrative messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9fc71 elementor-widget elementor-widget-video\" data-id=\"9e9fc71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/S-fN8jVk630&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8911f elementor-widget elementor-widget-text-editor\" data-id=\"6b8911f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reflective question<\/strong>:<\/p><p>Who do you think are likely to engage with these social media posts? Can you identify the multiple purposes and messages within these posts?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a8ea4b3\" data-id=\"a8ea4b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd2621 elementor-widget elementor-widget-image\" data-id=\"7cd2621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"946\" src=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social4.png\" class=\"attachment-large size-large wp-image-693\" alt=\"\" srcset=\"https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social4.png 531w, https:\/\/equality.eis.org.uk\/fairwork\/wp-content\/uploads\/2023\/06\/social4-168x300.png 168w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efd025 elementor-widget elementor-widget-spacer\" data-id=\"1efd025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d05bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"31d05bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d417b elementor-widget elementor-widget-text-editor\" data-id=\"f9d417b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Format and language <\/strong><\/p><p>Ensure the language used for social media content is accessible, but still professional and coherent. It can be tempting to use more conversational language online, however this can often be a source of misunderstandings in relation to tone and intent, especially when responding to others. Ensuring you are constructing your communication as you would a written text, may help.<\/p><p>Also, remember that action speak louder than words. Include information about what you are doing, or what you are encouraging others to do within your posts. Beyond the information in the social media post, what are the next steps?<\/p><p><strong>\u00a0<\/strong><\/p><p><strong>Plan and prepare for responses <\/strong><\/p><p>You never know what responses you will get to a social media post, but it can be helpful to prepare some thinking around likely replies. If you expect a post to get some unhelpful push-back (rather than constructive criticism) or instigate emotional discussion, consider how you can facilitate this offline or signpost to other resources. There is seldom much to be gained from arguing with strangers on the internet, but it can be essential when this happens to signal support and standing up for equality. Limit your Twitter posts to followers only, and block\/report any abuse.<\/p><p>Make sure you put the right expectations in place \u2013 will you be monitoring twitter regularly? If not, say that clearly within your online profile or within your post.<\/p><p>Remember that members will have different comfort levels and digital literacy levels. Make sure that you are deliberate therefore in what is put online, and offer meaningful engagement in spaces where care and support can be more easily facilitated, such as at a member meeting. Social media cannot fully replace emails and even posters. Many members will not be on social media.<\/p><p>Also \u2013 don\u2019t forget to take a breather. It can be incredibly easy to get swept up into the speed of the stream of online communication and to make assumptions about others behind a screen. However, it is rarely necessary to respond immediately, and sometimes not necessary to respond at all if you do not believe anything constructive will arise from it. Consider putting out a holding message saying you will consider responding once you have had time to review the comment. Just because something is online does not mean you have to respond. Seek support if you are unsure of how to respond in line with EIS policy, or if you are concerned for someone\u2019s wellbeing \u2013 including your own.<\/p><p>Is there anything else that you would add to this?<\/p><p>\u00a0<\/p><p><strong>Online safeguarding <\/strong><\/p><p>Hopefully, your social media posts will be used only for its intended purposes, and mobilise members for social justice action! Unfortunately, sometimes issues occur online, and equality related topics may possibly attract negative online attention and in some cases, harassment. If this happens, you can block individuals (ensure you do not block constructive criticism and comment from members, but absolutely block any and all abuse), and you can also <a href=\"https:\/\/help.twitter.com\/en\/safety-and-security\/report-a-tweet\">report<\/a> tweets. Report tweets.<\/p><p>On Twitter, you can make your account Private (even <a href=\"https:\/\/help.twitter.com\/en\/safety-and-security\/how-to-make-twitter-private-and-public\">temporarily<\/a>) and select the option \u201cChange who can reply\u201d on posts. You can also <a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/advanced-twitter-mute-options\">mute conversations<\/a>.<\/p><p>Online hate crime should be reported to the police, and contributes to hate crime data. Unfortunately, police are rarely able to track offenders due to the prevalence of fake accounts. If a member is the victim of online abuse, they should be supported in reporting (if they wish to do so) and also to take care of their mental health and wellbeing.<\/p><p>If you are creating social media posts on behalf of the EIS, remember to ensure that this is in line with EIS policy and that you have the clearance of your local branch\/association.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf363d8 elementor-widget elementor-widget-text-editor\" data-id=\"cf363d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reflective question<\/strong>:<\/p><p>Consider racial trauma, as we spoke about in the previous session. How will your understanding inform how you post about anti-racism? Are there steps you would like to take before constructing your post?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learning points In recent years, social media platforms have been instrumental in organising social justice movements, and raise global awareness. For movements to be effective, there needs to be infrastructure in place to address and work towards all aspects of change. The quickness of online mobilisation does not mean that effective change follows, and social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-687","post","type-post","status-publish","format-standard","hentry","category-week-5b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1. 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